AMERICAN EXPRESS X NBA

Associate Creative Director

American Express, Atlanta,

Concepted and launched content for high-impact moments like the NBA All-Star Weekend, weaving brand utility into culture.Collaborated with internal stakeholders, media, and data teams to build test-and-learn creative strategies that delivered measurable lift in engagement and acquisition.

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Ausar and Amen Thompson Amex

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COCA COLA NIKE RUN IT BACK VIDEO COCA COLA LAMINE YAMAL AMERICAN EXPRESS X NBA GOOGLE VEO AI EXAMPLES COCA COLA POOL PARTY NIKE SKY BROWN NIKE DYLAN ALCOTT LIFE GOES ON ENCHANTING NEEDY SPRITEWAY LIVE JACQUEES X MULATTO QUANDO RONDO COULDVE BEEN ME KEISHA LANCE BOTTOMS X GLAMOUR MAG GROW UP ENCHANTING X JACQUEES WHAT I WANT HERE FOR A REASON SPRITE GINGER ENCHANTING LOVE SHIT CYHI FT PUSHA T "PUT ON" ENCHANTING FT KALI TRACK & FIELD MIXING ROOM ENCHANTING KEEP IT PLAYA KODIE SHANE X RICK ROSS FACE TIME ENCHANTING TAKE IT BACK SPRITE WAY COPING SEASON PLAYLIST READ THE ROOM ONE WOMAN ARMY AT&T SB5 AT&T SCHOOLED 2